24 HOUR FITNESS – EXERCISE YOUR HAPPY CAMPAIGN

In 2022, 24 Hour Fitness aimed to highlight all the ways our membership can make you happy. A membership with us provides a holistic escape that helps keep your mind and body fit and boosts your endorphins for everyday happiness. We brought fun-loving animated endorphin ambassadors into the world of 24 Hour Fitness, reminding consumers of the physical and mental benefits we can provide for them. 

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PROJECT DETAILS

As an in-house Designer for the 24 Hour Fitness marketing team, I created paid social media video ads that ran on Instagram, Facebook, and TikTok  advertising different promotions on gym memberships. I worked with my Creative Director to create cartoon endorphin characters to match design studio Ten35’s animation style. My character animations were translated into banner ads, and email marketing created by my design team. The endorphins characterized how great you feel after a good workout. 

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ROLE

2D Animation, Motion Graphics