24 HOUR FITNESS – STRENGTH IN 24 CAMPAIGN

24 Hour Fitness made our gyms and fitness experiences better: revamping our facilities and developing a whole new look and feel for the brand. We’re invested in you, and getting stronger everyday. Strength in 24. 

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PROJECT DETAILS

As a Designer for the 24 Hour Fitness marketing team, I created paid social media video ads for Instagram, Facebook, and TikTok advertising different pricing promotions on gym memberships. These ads matched commercial spots created by Design Studio In Good Taste. Working with my Creative Director we expanded the new look and feel with additional banner ads, and email marketing created by our design team, focusing on the core headline of “Fitness. Focus. Fuel. Recover.”

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ROLE

Video Editing, Motion Graphics, Color Correction and Grading