XBOX LIVE WORLDWIDE MARKETING CAMPAIGN 

CAI Studio created the idea of an Xbox Brand Ambassador as an Xbox avatar to sell Xbox LIVE Memberships across all marketing platforms. In this concept, we enlisted an Xbox personality to voice the avatar, who guided users through the many benefits of an Xbox LIVE membership. As a result of North American success, the project was distributed globally, and converted into several different international languages.

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PROJECT DETAILS

As a Designer for CAI Studio, I animated a 3D Xbox LIVE avatar character and all background characters in Autodesk Maya to guide consumers through the benefits of a Xbox LIVE membership. I was given freedom on how the characters should be animated with the voiceover. I also was responsible for making updates to all the various content boxes of the UX/UI within demo interface. 

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ROLE

3D Animation, Graphic Design, UX/UI Design